Top 5 Personalization Apps on Unified Platform in Latin America Q3 2021

In the third quarter of 2021, the top 5 personalization apps in Latin America displayed diverse performance metrics. Here’s a detailed look at their weekly downloads, revenue, and active user trends.

Make Money: Play & Earn Cash saw a fluctuating trend in weekly downloads, starting at approximately 274K and peaking at around 340K in the week of July 26. By the end of September, downloads had declined to about 115K. Weekly active users followed a similar downward trend, beginning at 1.33M and decreasing to approximately 868K.

For Fonts Keyboard, weekly revenue remained relatively stable, fluctuating between $3.2K and $4.2K. Weekly downloads showed a decline from around 256K at the start of the quarter to about 186K by the end. Active users for the app also saw a downward trend, starting at 1.43M and ending at approximately 1.27M.

Animated Sticker Maker for WA had a notable increase in weekly downloads, starting from around 242K and peaking at 231K in the week of August 30. The app's active users also saw a rise from 687K to approximately 594K over the quarter. Revenue for this app was negligible, with only minor figures recorded in the last two weeks of September.

Zedge™ Wallpapers & Ringtones maintained a consistent weekly revenue, staying between $1.5K and $1.7K. Weekly downloads increased from about 156K to a peak of 235K in early August, then stabilized around 160K. Active users showed an overall upward trend, beginning at 1.83M and reaching approximately 1.91M by the end of September.

Lastly, LED Keyboard: Colorful Backlit experienced stable weekly revenue, mostly under $10. Weekly downloads fluctuated slightly, starting around 136K and ending at 150K. Active users for this app grew steadily from 294K to approximately 378K by the end of the quarter.

These insights are based on data from Sensor Tower. For more detailed analysis and trends, visit Sensor Tower.